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SABRE Newsletter
Strategy
November 2011: Making a Ding in the Universe
I contend that what made Mr. Jobs so unique was his ability to represent the customer in the R&D and marketing departments. He was obsessed with making the experience with Apple products life enhancing rather than life hassling. He knew the secret to succ
October 2011: Repair Your Strategy
If high activity is the goal, Maytag wins! Sadly the return on sales over the same time period plummeted from a high of 12% to a near death defying 1%. The profit on $3.4 billion in sales was less than it was on $680 million.
September 2011: Creating New Innovations
Three academics at Stanford were working on a data mining project to see how e-commerce was affecting traditional retail outlets. They used a search engine called AltaVista to look for companies to study. On
August 2011: What Leaders Do
To answer that question you have to go back a few years. Nokia saw their market share of the global mobile phone market eroding at the low end as cheap cell phones were being introduced to emerging markets.
July 2011: Tipping over the Apple cart
The most success retailer in the world has a very serious sales training program that can be summed up with the acronym Apple:
June. 2011: Don't let past success cloud your vision
In the 1970’s it was thought that the future of computing was in large data base type computers but Mr. Tramiel rejected this idea and started to develop some of the first personal computers. Commodore’s early success came from their first computer
April 2011: Flip, Flops and Flat Lines
The cool Flip video recorder that easily records videos for quick uploads to YouTube and other social networking sites has just been jettisoned from Cisco's product portfolio. Cisco paid $590 million to acquire the company in 2009. What Cisco saw back in 2009 was adevice that could load up the network with more data meaning more business for Cisco servers. Sounded like a great strategy at the time - too bad it didn't work.
March 2011: Yet another way to ruin new product launch
Timberland had a big winner on their hands when they developed a new footwear line targeted at active vacationers and trekkers called TravelGear. Many travelers want to engage in an array of activities on their vacation but the selection of shoes they bring is often inadequate for all their pursuits such as running, hiking, tennis, or walking in the rain.
February 2011: Commodities
Even the most successful products will sooner or later run out of steam. As commoditization sets in, the demand curve flattens and profits get squeezed the need becomes urgent to "reinvent" and rejuvenate the market. Most companies wait until it's too late.... Blockbuster did.
January 2011: Corporate Bake Sale
Marketing strategy mistakes are often irrevocable, and as we've witnessed over the past several years, successful marketing strategies are becoming increasingly elusive. Here's a half baked strategy that totally flopped....
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