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SABRE Newsletter
Strategy
Oct. 2013: What the Hell is Strategy Anyway??
P&G, the maker of Pampers diapers, Gillette razors and Head and Shoulders shampoo is struggling to regain its market footing after firing CEO Bob McDonald and bringing back former CEO A.G. Lafley. For three and a half years former CEO Bob McDonald declare
Sep. 2013: Gaming for Change
To engage the sales team a simulation was designed which emulate a subset of a typical sales territory. The sales reps had all the same tools they would have in real life – samples, physician visits and other physician programs. ..
Aug. 2013: Today’s Catalogue – Worth a Peek
When Amazon.com first opened their virtual doors as an on-line retailer it was easy to see the parallel to the Sears Catalogue Store. On-line consumers could hunt through a web browser catalog clicking on products they wished to purchase.
July. 2013: Competitive Advantage
Happy Canada Day (July 1) and Happy Independence Day (July4th). I hope everyone is enjoying a nice summer. I often find summer is a good time to reflect and re-evaluate – a perfect time to be thinking about how to establish and keep a competitive adva
May. 2013: Hannibal – lesson in strategy
Long before roads and supply chains existed and two hundred years before Christ, a ragtag army marched over the most dangerous mountains in Europe and challenged the...
Apr, 2013: Differential Resourcing
Virtually all pharmaceutical companies employed the same model until the wheels started to fall off in mid-2000. Here’s one story about how a company took on this challenge and turned it into an opportunity. It’s called differential resourcing.
Mar. 2013: Why Teamwork counts
Marketing organized a meeting of the three groups. One outcome was a decision to conduct a Conjoint study to better understand the market. The launch team wanted to know:
Feb. 2013: Strategic Thinking vs Strategic planning
Watching Blackberry is like watching a shooting star slowly flame out. In 2007 the iPhone debuted and since then Blackberry (RIM) has lost 70% of its value. Perhaps they’ll get some of their mojo back with the launch of their new operating system this wee
Jan. 2013: Strategy Test
To help you prepare for 2013 take the Strategy test below. If you hit reply to this note, fill out the scores and send me the email I’ll break out your scores into categories and send them back to you. As a reminder – Business strategy defined:
Nov. 2012: Global Company – Global Team - Real Madrid
For the last five years the football club, Real Madrid, has brought in more revenues than any other football club in the world. While much of the success is due to crazed Spanish football fans, the real story lies in Real’s ability to build a
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