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Comprehensive Territory Management Sim
  • Program Focus
  • Methodology and Tool
  • SABRE Simulation Case
  • l CTM = Comprehensive Territory Management
    l FMCG industry challenges in China
    Bi-digital growth has become the history, every company is faced with the difficult problem of " slow growth" and "limited category scale "
    In the past, headquarters will invest huge and hire lots of people to rob the market share. But Now!!! They take away your budget or shrink your budget. How to make effective investment by limited resources?
    Our middle to senior sales people have been well-trained on daily skills (such as negotiation, promotion, trade marketing etc). Is there any way to break the bottle neck?
    CTM Simulation aims to help a large number of middle level managers to understand "where is the business growth point "! As the market‘s growth is slowing down, there is only one way to rely on innovation to trigger a new UNMET NEEDS. The mission of the regional managers / middle managers is that to achieve business objectives with limited resources! Therefore, only by establishing a strategic thinking can make it possible under such a saturated skills situation.
    Use the same resources to achieve greater returns; and reduce the resources to achieve the same in return.
    Building common strategic language for the sales team to improve their communication skills and effectively copy success!
    l How the Simulation Comes
    Company B launched a new drug, while his competitor Company J launched the same type of product in the same period, and the number of J‘s sales team is four times larger than company B! Company B invite us to design a business model for “strategic client management”, and we build a computer simulation based on the model.  This simulation covers 500 regional mangers of Company B. Current situation is that market share of B company of this drug is neck and neck with Company J.