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Conjoint Study
  • Program Focus
  • Methodology and Tool
  • CNJ Client Case
  • Who is the clients? What clients want? The clients are willing topay for what? Is there a tool I can parse and to help the enterprise to obtain the leading advantage instrategic development?
    l The Walton business school has established the Conjoint Study and used it for science and technology. For market research and commercial fields, it is used for exploring and identifyingthe most popular characteristics of products or instructionscan get most clients welcomefor the new product / new projects before its launching.
    l SABRE businesssimulation center in synchronization with the latest global study and presents it in the form of software tools.
    l What is the Conjoint Study?
    - Conjoint Study is a realistic simulation of the consumer purchasing decision.Due to price and other reasons, peopleneeds to have comprehensive consideration of product characteristics in the actual choice process. They are often tend to meet some of the requirements under the premise and to sacrifice some other features as the trade-offs and compromise.
    - Through the conjoint study, we can simulate the people’s choice behavior and have choice results predictionof different types of people. Can understand consumers‘ product. Therefore,we can understand the value of each characteristic to the consumer, and use this information to develop competitive products. For new product or new projectlaunching, it helps focusing on marketsegments and finding out the accurate positioning of marketing.
    l The application and valueof the Conjoint study
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    "Segmentation" and "Positioning" are based on market and customer data but not by "Guessing”.
    If you don‘t understand the market segmentation, then you don‘t understand marketing, and also don‘t know how to make right business decisions.
    And if you don‘t know conjoint study, that you can‘t do well on market segmentation and positioning strategy.
    All enterprises to develop new products and new markets need to have conjoint study as tools.
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    You can predict themarket size potential from the simulation and grasp Who is the clients? What clients want? The clients are willing to pay for what?
    Help to havequantitative individual preference, market preferences and the marketsizepotential by an objective and transparent data.
    Help to get the trends and characteristics of the whole market segmentation to measure the market demand, market scale, etc.by the value of individual customer data.
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    CNJ project has helped on strategic planning for a number of products in the world and make the products sell well.