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Premium Sales Manager Sim
  • Program Focus
  • Methodology and Tool
  • SABRE Simulation Case
  • l PSM = Premium Sales Manager
    l Regional managers need to develop a strategy for their regions and keep their sales teams focused on important customers.  They must collect regional market information, analyze it, and use it to develop an effective regional strategy.
    l Why create this simulation?
    - The pharmaceutical market has become increasingly competitive:
      Release of new products
      Increase in sales representatives
      More regional competition
      Compliance management issues
      ……
    - The accumulated profit of "effective managers" is equivalent to that of all 87% of "other" managers . Currently, only 13% of pharmaceutical sales managers can be considered "effective"
    l A recent research defines "who is effective pharmaceutical managers"?

    l Effective pharmaceutical managers contributes more to company.