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SABRE Newsletter
Strategy
August 2018：Journaling
I hope everyone is enjoying a great summer. I just got back from Asia where we did two programs – one in Hong Kong and one in Shanghai. We tried to film the newsletter in Hong Kong but ran out of light in Hong Kong harbor. It was a great shot sandwiched between the Star Ferry terminal and the Dragon boat race course on the harbor. Instead I had to film at my summer house which is very nice but not quite as spectacular as Hong Kong.
July 2018: World Cup Strategy
First off Happy Birthday Canada and in a few days Happy Birthday to our American friends. I love the World Cup. Canada hasn’t qualified since … well … since England last won the World Cup which I think was about when Canada was becoming a country. :-) In the struggle to choose a team to cheer f...
June 2018: Cosmetic Market Makeover
Recently I was in Philadelphia doing some filming at the Wharton business school and picked up this month’s newsletter story from a case study written about a large cosmetics company. For anyone who thinks marketing is an expense and that strategy is a “one and done” yearly event …this story is for you.
May 2018: Dirty Laundry
We’ve had a busy April and I just got back from San Francisco where Wharton was running the SABRE business sim for 250 EMBA’s. It was a great week full of insights. We also ran SABRE at IMD and did a competition for the AMA where we had approx. 200 collegiate students putting SABRE through its pacing in a competition – congratulations to U of Penn, the winning team!
April 2018：The Dark Side of the Moon
Later this month we’ll be hosting the AMA marketing competition using the SABRE business sim. Thirty teams will compete for top honours in a day long competition in New Orleans during the AMA Collegiate Conference. It gets more than a little crazy but its also lots of fun and we wish all the teams well.
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