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SABRE Newsletter
Strategy
June 2018: Cosmetic Market Makeover
Recently I was in Philadelphia doing some filming at the Wharton business school and picked up this month’s newsletter story from a case study written about a large cosmetics company. For anyone who thinks marketing is an expense and that strategy is a “one and done” yearly event …this story is for you.
May 2018: Dirty Laundry
We’ve had a busy April and I just got back from San Francisco where Wharton was running the SABRE business sim for 250 EMBA’s. It was a great week full of insights. We also ran SABRE at IMD and did a competition for the AMA where we had approx. 200 collegiate students putting SABRE through its pacing in a competition – congratulations to U of Penn, the winning team!
April 2018：The Dark Side of the Moon
Later this month we’ll be hosting the AMA marketing competition using the SABRE business sim. Thirty teams will compete for top honours in a day long competition in New Orleans during the AMA Collegiate Conference. It gets more than a little crazy but its also lots of fun and we wish all the teams well.
March 2018: SodaStream…Its All in the Mix
I hope everyone reading this is doing well. As many of you know we have an office in Shanghai. What you may not know is it's the only place in the world where we run open programs. If you or a colleague would like to join us on a SABRE open program, please drop me a note.
February 2018: Corporate Good – Social Need
Hope everyone has enjoyed a good start to 2018. We just finished up a program in Boston and I’m now in Kingston Jamaica where I filmed this newsletter sitting at the same poker tables where they filmed part of the James Bond movie Dr. No. Fortunately the three blind mice (the assassins who murder Bond’s predecessor) weren’t around!
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