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SABRE Newsletter
Strategy
September 2018：Back to School
Hope everyone had a good summer. We’ve been working hard on our new web page – check it out on www.iibd.com As students head back to school this month I thought it would be a good time for us to check in on the educational needs of our business teams. When was the last time you invested in your te...
August 2018：Journaling
I hope everyone is enjoying a great summer. I just got back from Asia where we did two programs – one in Hong Kong and one in Shanghai. We tried to film the newsletter in Hong Kong but ran out of light in Hong Kong harbor. It was a great shot sandwiched between the Star Ferry terminal and the Dragon boat race course on the harbor. Instead I had to film at my summer house which is very nice but not quite as spectacular as Hong Kong.
July 2018: World Cup Strategy
First off Happy Birthday Canada and in a few days Happy Birthday to our American friends. I love the World Cup. Canada hasn’t qualified since … well … since England last won the World Cup which I think was about when Canada was becoming a country. :-) In the struggle to choose a team to cheer f...
June 2018: Cosmetic Market Makeover
Recently I was in Philadelphia doing some filming at the Wharton business school and picked up this month’s newsletter story from a case study written about a large cosmetics company. For anyone who thinks marketing is an expense and that strategy is a “one and done” yearly event …this story is for you.
May 2018: Dirty Laundry
We’ve had a busy April and I just got back from San Francisco where Wharton was running the SABRE business sim for 250 EMBA’s. It was a great week full of insights. We also ran SABRE at IMD and did a competition for the AMA where we had approx. 200 collegiate students putting SABRE through its pacing in a competition – congratulations to U of Penn, the winning team!
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