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SABRE Strategy Sim
  • Program Focus
  • Methodology and Tool
  • SABRE Simulation Case
  • l SABRE=Strategic Allocation of Business Resources Effectiveness
    l SABRE simulation has been listed by Wharton MBA program and also be adopted by business schools worldwide.

    l With a focus on “market driven strategy”, SABRE simulations are suitable for managers who need to develop a competitive business strategy.
    l SABRE is the only computer simulation program covering Conjoint Study & Portfolio Matrix and other new strategic tools in the world.

    l Value of SABRE

    l SABRE focus on establishing a systematic strategic thinking process for managers
    - As resources are limited, companies need to allocate resources to the highest return. Strategy is effective allocation of resources! All managers who have to allocate resources, they need to develop strategies!
    l SABRE provides a real business environment where participants have the opportunity to manage a company to understand the whole business and how to interact and cooperate among departments (Not limited to the single section work).
    - Students should make decisions as they would have made in real cases and get the results such as market share.
    - Simulation can compress time of business decisions, and can quickly get the impaction the business. The participants will understand the connection between their behavior and the subsequent business results, thus improving their decisions making abilities and behaviors.
    l SABRE’s key the intention is to help to establish common strategy language for the organization.
    - All managers will understand the company‘s objectives, and know how to decompose and achieve the goal by ”which market I need to focus on", "how can I make the products outstanding in the competition", "what products and services should be provided to our customers”.