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SABRE Newsletter
Strategy
How Are You Segmenting Your Market?
I just got back from Asia where we conducted five programs over three weeks. Our team there did a fantastic job organizing this. Also of note is we’ll be partnering with Wharton Business School this spring to run an open SABRE Strategy Program in Beijing. Would love it if you could join us! For tho...
October 2018：M-A-C Attack
Hope everyone is enjoying a nice fall. My brother in Calgary sent pictures of the foot of snow (30cm) they got the other day. There is a wonderful video of a trumpeter (who missed his concert) playing Oh Canada to motorists stranded in the snowstorm near Banff.
September 2018：Back to School
Hope everyone had a good summer. We’ve been working hard on our new web page – check it out on www.iibd.com As students head back to school this month I thought it would be a good time for us to check in on the educational needs of our business teams. When was the last time you invested in your te...
August 2018：Journaling
I hope everyone is enjoying a great summer. I just got back from Asia where we did two programs – one in Hong Kong and one in Shanghai. We tried to film the newsletter in Hong Kong but ran out of light in Hong Kong harbor. It was a great shot sandwiched between the Star Ferry terminal and the Dragon boat race course on the harbor. Instead I had to film at my summer house which is very nice but not quite as spectacular as Hong Kong.
July 2018: World Cup Strategy
First off Happy Birthday Canada and in a few days Happy Birthday to our American friends. I love the World Cup. Canada hasn’t qualified since … well … since England last won the World Cup which I think was about when Canada was becoming a country. :-) In the struggle to choose a team to cheer f...
June 2018: Cosmetic Market Makeover
Recently I was in Philadelphia doing some filming at the Wharton business school and picked up this month’s newsletter story from a case study written about a large cosmetics company. For anyone who thinks marketing is an expense and that strategy is a “one and done” yearly event …this story is for you.
May 2018: Dirty Laundry
We’ve had a busy April and I just got back from San Francisco where Wharton was running the SABRE business sim for 250 EMBA’s. It was a great week full of insights. We also ran SABRE at IMD and did a competition for the AMA where we had approx. 200 collegiate students putting SABRE through its pacing in a competition – congratulations to U of Penn, the winning team!
April 2018：The Dark Side of the Moon
Later this month we’ll be hosting the AMA marketing competition using the SABRE business sim. Thirty teams will compete for top honours in a day long competition in New Orleans during the AMA Collegiate Conference. It gets more than a little crazy but its also lots of fun and we wish all the teams well.
March 2018: SodaStream…Its All in the Mix
I hope everyone reading this is doing well. As many of you know we have an office in Shanghai. What you may not know is it's the only place in the world where we run open programs. If you or a colleague would like to join us on a SABRE open program, please drop me a note.
February 2018: Corporate Good – Social Need
Hope everyone has enjoyed a good start to 2018. We just finished up a program in Boston and I’m now in Kingston Jamaica where I filmed this newsletter sitting at the same poker tables where they filmed part of the James Bond movie Dr. No. Fortunately the three blind mice (the assassins who murder Bond’s predecessor) weren’t around!
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