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SABRE Newsletter
Strategy
June 2018: Cosmetic Market Makeover
Recently I was in Philadelphia doing some filming at the Wharton business school and picked up this month’s newsletter story from a case study written about a large cosmetics company. For anyone who thinks marketing is an expense and that strategy is a “one and done” yearly event …this story is for you.
May 2018: Dirty Laundry
We’ve had a busy April and I just got back from San Francisco where Wharton was running the SABRE business sim for 250 EMBA’s. It was a great week full of insights. We also ran SABRE at IMD and did a competition for the AMA where we had approx. 200 collegiate students putting SABRE through its pacing in a competition – congratulations to U of Penn, the winning team!
April 2018：The Dark Side of the Moon
Later this month we’ll be hosting the AMA marketing competition using the SABRE business sim. Thirty teams will compete for top honours in a day long competition in New Orleans during the AMA Collegiate Conference. It gets more than a little crazy but its also lots of fun and we wish all the teams well.
March 2018: SodaStream…Its All in the Mix
I hope everyone reading this is doing well. As many of you know we have an office in Shanghai. What you may not know is it's the only place in the world where we run open programs. If you or a colleague would like to join us on a SABRE open program, please drop me a note.
February 2018: Corporate Good – Social Need
Hope everyone has enjoyed a good start to 2018. We just finished up a program in Boston and I’m now in Kingston Jamaica where I filmed this newsletter sitting at the same poker tables where they filmed part of the James Bond movie Dr. No. Fortunately the three blind mice (the assassins who murder Bond’s predecessor) weren’t around!
January 2018: The Parcel Game
Hope everyone has enjoyed a great holiday season. For those in Asia we have moved into a new office in Shanghai. Carolyn will be in touch with you about the new details. I’d also like to welcome Tess Cosad to our team in 2018. Tess is based in London, has a MSc from Imperial College and brings a strong background in business strategy and brand development.
December 2017: Yikes!!… bikes bikes and more Mobikes
To all our USA friends – hope you had a great Thanksgiving. To all our new readers welcome – we hope you enjoy the letters and the lessons we draw from the stories.
November 2017: My Kinda Crazy
You’ll find the online video this month is from Shenzhen. We’re just across the river from Hong Kong working with a flat panel TV company this week.This is the fourth year we’ve been working with them and since starting they have doubled in size which is a real credit to all the hard work they’ve been doing.
October 2017: What's Your BQ?
Hope everyone is enjoying the fall and staying away from further hurricanes. For Canadians reading this- hope you had a Happy Thanksgiving this weekend.
September 2017: The“Art of Business”
Hope everyone enjoyed a good long weekend in both USA and Canada. Those of you in Houston I hope you survived Hurricane Harvey unscathed. Now Hurricane Irma is heading toward landfall - for everyone in the path please stay safe!!
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