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SABRE Newsletter
Strategy
September 2019: Goldilocks and the three iPhones
Summer always comes to an end wayyyy too fast. It also always seems to bring the first of the major hurricanes. I hope everyone from the USA reading this is well clear of hurricane Dorian!
August 2019: Shaking Hands with Lincoln
Hope everyone is enjoying a good summer and hopefully catching some holidays. I'm in Inner Mongolia this week working with Asia's largest dairy company. This month's newsletter is about strategy execution and focuses on a company called Lincoln Electric who make arc welders. Some good lessons here.
July 2019: Bending the Map
Happy Canada Day on July 1 and wishing all our American friends a happy July 4th. This month's newsletter (video here) is called Bending the Map. This is when we only to hear what we "want" to hear rather than what we "need" to hear. Bending the map is a dangerous habit to fall into – here's why…
May 2019: Southwest Airlines – aligning incentives to strategy
We’ve had a busy month. We ran the AMA Collegiate SABRE competition in New Orleans for approximately 200 students. Congratulations to University of Nevada Las Vegas! Talk about seasoned gamblers – they had the most unique strategy I’ve ever seen used in SABRE!?? Last month we also ran programs in...
April 2019: Best Buy and strategy communication
Hope you’re enjoying a nice springtime. We’re in Switzerland this week at IMD running a SABRE program here and later this month the AMA collegiate students will compete in New Orleans in SABRE to determine who has the best marketing strategy team in the country. Honestly it's bedlam as 200+ student compete on 30 SABRE teams.
March 2019: Big Bird's Short Flight
Looking back at February I suspect everyone in the Northern Hemisphere is ready for winter to end. We escaped our Canadian winter to visit my daughter in New Zealand. First day, first beach, second surf wave I crashed hard and ended up in the hospital. I didn’t post anything about it but somehow wo...
January 2019: The 40% rule: Getting the Product – Market Fit Right
At IIBD we get involved in a lot of new product launches through our Customer iSight (Conjoint) Studies and our strategy workshops. After a while it gets easier to pick the winners. While the need for hard work is a given, teams that relentlessly work on ensuring their Product – Market Fit is right...
Christmas 2018 ：What the Grinch Taught us about Business
I hope this note finds everyone getting ready for a well-deserved Christmas break. December had us in Houston and back to Asia for a few weeks. For this last newsletter of 2018 we had some fun with the Grinch – it's titled “What the Grinch Taught us about Business”
December 2018: Subscription Models
As we approach the holidays life can get a little hectic. But its also a time we start to re-evaluate and reflect. One thing to think on when developing your strategy is how you go to market. Some businesses are starting to abandon a pure sales model in favor of a subscription model. Many us will se...
November 2018：How Are You Segmenting Your Market?
I just got back from Asia where we conducted five programs over three weeks. Our team there did a fantastic job organizing this. Also of note is we’ll be partnering with Wharton Business School this spring to run an open SABRE Strategy Program in Beijing. Would love it if you could join us! For tho...
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