May 2019: Southwest Airlines – aligning incentives to strategy
We’ve had a busy month. We ran the AMA Collegiate SABRE competition in New Orleans for approximately 200 students. Congratulations to University of Nevada Las Vegas! Talk about seasoned gamblers – they had the most unique strategy I’ve ever seen used in SABRE!?? Last month we also ran programs in...
April 2019: Best Buy and strategy communication
Hope you’re enjoying a nice springtime. We’re in Switzerland this week at IMD running a SABRE program here and later this month the AMA collegiate students will compete in New Orleans in SABRE to determine who has the best marketing strategy team in the country. Honestly it's bedlam as 200+ student compete on 30 SABRE teams.
March 2019: Big Bird's Short Flight
Looking back at February I suspect everyone in the Northern Hemisphere is ready for winter to end. We escaped our Canadian winter to visit my daughter in New Zealand. First day, first beach, second surf wave I crashed hard and ended up in the hospital. I didn’t post anything about it but somehow wo...
January 2019: The 40% rule: Getting the Product – Market Fit Right
At IIBD we get involved in a lot of new product launches through our Customer iSight (Conjoint) Studies and our strategy workshops. After a while it gets easier to pick the winners. While the need for hard work is a given, teams that relentlessly work on ensuring their Product – Market Fit is right...
Christmas 2018 ：What the Grinch Taught us about Business
I hope this note finds everyone getting ready for a well-deserved Christmas break. December had us in Houston and back to Asia for a few weeks. For this last newsletter of 2018 we had some fun with the Grinch – it's titled “What the Grinch Taught us about Business”
December 2018: Subscription Models
As we approach the holidays life can get a little hectic. But its also a time we start to re-evaluate and reflect. One thing to think on when developing your strategy is how you go to market. Some businesses are starting to abandon a pure sales model in favor of a subscription model. Many us will se...
November 2018：How Are You Segmenting Your Market?
I just got back from Asia where we conducted five programs over three weeks. Our team there did a fantastic job organizing this. Also of note is we’ll be partnering with Wharton Business School this spring to run an open SABRE Strategy Program in Beijing. Would love it if you could join us! For tho...
October 2018：M-A-C Attack
Hope everyone is enjoying a nice fall. My brother in Calgary sent pictures of the foot of snow (30cm) they got the other day. There is a wonderful video of a trumpeter (who missed his concert) playing Oh Canada to motorists stranded in the snowstorm near Banff.
September 2018：Back to School
Hope everyone had a good summer. We’ve been working hard on our new web page – check it out on www.iibd.com As students head back to school this month I thought it would be a good time for us to check in on the educational needs of our business teams. When was the last time you invested in your te...
I hope everyone is enjoying a great summer. I just got back from Asia where we did two programs – one in Hong Kong and one in Shanghai. We tried to film the newsletter in Hong Kong but ran out of light in Hong Kong harbor. It was a great shot sandwiched between the Star Ferry terminal and the Dragon boat race course on the harbor. Instead I had to film at my summer house which is very nice but not quite as spectacular as Hong Kong.
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