中文
|
English
Home
About Us
Simulation
Consulting
Content Center
Open Seminar
SABRE Newsletter
Location:
Home
>
SABRE Newsletter
> Strategy
SABRE Newsletter
Strategy
Marketing
Organization Management
Consulting: 021-5116 2898
E-mail
course@sabresim.com.cn
SABRE Newsletter
Strategy
August 2015:Redline the Strategy
This month’s newsletter is about how a company set a goal to drive more traffic to their restaurant using non-food items. That mandate resulted in a new DVD dispensing business that contributed significantly to the parent company’s bottom line while bring
July 2015:Differentiating Electrons
Often I hear marketing managers complain about their aging products turning into commodities and wondering how they can differentiate them on something other than price. Sound familiar? Read on… if a power generating company can differentiate an electron
June 2015:Market Leverage
This month’s newsletter is about leveraging existing infrastructure. So often companies entering new markets feel they need to control the whole value chain as they do in their home markets. Confident they will drive the incumbents out, they throw bags of
May 2015:Leave the lights on!
Not too long ago the world was in a panic about running out of fuel. Conservation was the name of the game and politicians in some countries even regulated the use of light bulbs to those that consume less power while we searched the earthfor more oil. Today the world is a wash in fossil fuels but as the world worries about the long term effects of CO2, electrical power is about to become virtually unlimited.
Apri 2015:The “Whole Product”
Creating market demand where previously there was none is at the heart of any new product launch strategy and many experienced marketers miss this vital point. To create market demand, you need to create the “whole product”, the minimum set of product, and services necessary to ensure that the tar...
Mar. 2015:Are You Marketing?
Are you marketing or are you just selling? When selling you’re trying to influence a customer’s decision to choose a particular product or service. Marketing is about trying to change consumer behavior.
Feb. 2015: Northern Expansion Goes South
Target Stores were enjoying such great success in the USA retail market that they decided to expand to the “Great White North”.
Dec. 2014: Uber Service
History buffs may know of the Luddites in 19th century England who smashed the mechanical looms that threatened jobs in the textile industry. More recent examples include Sony and other entertainment companies who tried to prevent the music and movie do
Oct. 2014: Deep Water
In the 1970's BP was a government owned Oil Company which Margaret Thatcher then spun off to the private sector. By the early 1990's the company was almost bankrupt and had started to take some cost cutting measures. John Browne...
Sep. 2014: Don’t let the Sun Go Down on Me
Scott McNealy, former CEO of Sun Microsystems, was a big hockey fan and a frequent player. He admired the hockey culture - the teamwork, the sweat, the grit and the occasional fight needed to get things done...
<<
<
6
7
8
9
10
11
12
13
14
15
>
>>
About Us
SABRE China
Contact Us
Careers
Why SABRE
Partners
Simulation
SABRE Strategy Sim
FNF Strategy Simulation
Premium Sales Manager Sim
Powerful Sales Force Sim
Comprehensive Territory Management Sim
Consulting
Conjoint Study
MIT Organization Behavior Badge
Content Center
SABRE Vedio
Program News
Student comments
Album
Center of students
TTT Center
Open Seminar
Open Seminar Plan
Online Registration
SABRE Newsletter
Strategy
Marketing
Organization Management
版权所有(c)2023 赛拔管理咨询(上海)有限公司
SABRE SIMULATION CENTER All rights reseved. 网站备案号:
沪ICP备14043829号-1
沪公网安备 31011502013770号