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SABRE Newsletter
Strategy
January 2020: The Most Dangerous Strategy of All
Happy New Year everyone. I hope you've all enjoyed a good holiday and wishing you all the best for 2020. As we start the New Year I thought it would be worthwhile to re-explore the need for developing an updated business strategy. As you'll see in the newsletter (video here), FedEx let their strategy get outdated and stale and is paying the price. This month's newsletter is called "The most dangerous strategy of all"
December 2019: Microsoft: Real time data - Real time strategies
I’d like to wish our USA colleagues a belated Happy Thanksgiving. I hope you all had a good holiday! This month’s newsletter continues a theme on strategy execution and tells the story how Microsoft transformed from a Command and Control style of management under Steve Ballmer to a Coaching style of leadership under new CEO Satya Nadella.
November 2019: Purpose Driven Companies
It's been a busy month. We've done programs in Asia, Houston and NY and just catching a few days off in the Caribbean before heading back to the East Coast later this week. This month's newsletter (video here) is about developing a purpose driven strategy. These are powerful because they also speak to the needs of those executing the strategy. I hope you'll find it interesting.
October 2019: The Magic in the Middle Kingdom
We’re in Boston this week doing a program here just down the street from Harvard. It’s been a busy month with trips to Cambridge, Houston, Shanghai and now Boston. This month’s newsletter (video here) is about re-connecting with your people’s passion by finding that kingdom in the middle.
September 2019: Goldilocks and the three iPhones
Summer always comes to an end wayyyy too fast. It also always seems to bring the first of the major hurricanes. I hope everyone from the USA reading this is well clear of hurricane Dorian!
August 2019: Shaking Hands with Lincoln
Hope everyone is enjoying a good summer and hopefully catching some holidays. I'm in Inner Mongolia this week working with Asia's largest dairy company. This month's newsletter is about strategy execution and focuses on a company called Lincoln Electric who make arc welders. Some good lessons here.
July 2019: Bending the Map
Happy Canada Day on July 1 and wishing all our American friends a happy July 4th. This month's newsletter (video here) is called Bending the Map. This is when we only to hear what we "want" to hear rather than what we "need" to hear. Bending the map is a dangerous habit to fall into – here's why…
May 2019: Southwest Airlines – aligning incentives to strategy
We’ve had a busy month. We ran the AMA Collegiate SABRE competition in New Orleans for approximately 200 students. Congratulations to University of Nevada Las Vegas! Talk about seasoned gamblers – they had the most unique strategy I’ve ever seen used in SABRE!?? Last month we also ran programs in...
April 2019: Best Buy and strategy communication
Hope you’re enjoying a nice springtime. We’re in Switzerland this week at IMD running a SABRE program here and later this month the AMA collegiate students will compete in New Orleans in SABRE to determine who has the best marketing strategy team in the country. Honestly it's bedlam as 200+ student compete on 30 SABRE teams.
March 2019: Big Bird's Short Flight
Looking back at February I suspect everyone in the Northern Hemisphere is ready for winter to end. We escaped our Canadian winter to visit my daughter in New Zealand. First day, first beach, second surf wave I crashed hard and ended up in the hospital. I didn’t post anything about it but somehow wo...
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