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SABRE Newsletter
Strategy
March 2009: Moments of Truth
In 1985 SAS airlines won the dubious crown of "Worst Airline of the Year" ranking dead last in a customer poll in both customer service and dependability. Adding further to the insult SAS also ranked last in profits as a percentage of sales. To round out their stellar year they fired their CEO.
February 2009: Watch this
Think you're in turbulent times? The Swiss watch industry back in the 1970's had poured millions into quartz technology only to have Japanese companies like Seiko and Casio exploit it. In 1982 alone Swiss watch sales dropped by 25% and overall the Swiss saw their global market share drop from over 45% to less than 10%. Brands like Omega, Longines, Tissot and many others were in bankruptcy. Swiss watch makers were panicking and ready to give up.
January 2009: Don’t Listen to Your Customers!
"Forgetting our objectives is the most frequent of all acts of stupidity" Many industries are dominated by large incumbents followed by a number of fringe players. In recent years, a number of industries have become more competitive as many well known products have come off-patent. Consequently, th...
December 2008: Five Gold Rings
Strategy execution is the result of thousands of decisions - made by hundreds of managers every day who act both on the information provided and their own self interests. Many a new strategy is poorly implemented as managers default for self preservation.
November 2008: Square Pegs – Round Holes
Xerox roots go back to the late 1940's when a photographic paper supplier, the Haloid corporation, developed the process of xerography. It would take another decade before the idea was fully commercialized and the first Xerox machine, the 914, was rolled out in 1959. Over the next 25 years two hundr...
October 2008: Lessons from Oz
Remember the opening scene of the Wizard of Oz? Dorothy is swept up in a tornado and whisked away from the safety and comfort of her home to a land far away - the Land of Oz. As today's volatile economy throws us around like a tornado and makes the markets look like the Wicked Witch of the West at p...
September 2008: Why a strategy is so important
Quick - write down three key things you and your team want to accomplish this year. Now ask some team members to do the same. Can't do it? Goals don't line up? You're not alone!
August 2008: Drink Up
The hot drinks industry is a $70 billion global market place and over the last decade the coffee market has led a huge global expansion. The big loser in this category has been thetea industry which has struggled to add value to their "brewed cup of goodness". Over a billion cups of tea are consumed...
July 2008: Marketing Headaches
"Take two and call me in the morning!" A major pharmaceutical company had a real marketing challenge. They had two pain relief drugs that customers saw as interchangeable. One was an ibuprofen based drug, the other was an acetaminophen and a traditional questionnaire research tool suggested that cu...
June 2008: Failure to Launch
Remember the Apple Newton? Perhaps ahead of its time the Newton was the precursor to the Blackberry and PDAs we know today. The Newton had a touch screen, used a pen based stylus allowing the user to write messages right on the display and send them off in a fax or an email. Like today's Blackberry, you could manage your contacts and organize your calendar etc.
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