中文
|
English
Home
About Us
Simulation
Consulting
Content Center
Open Seminar
SABRE Newsletter
Location:
Home
>
SABRE Newsletter
> Strategy
SABRE Newsletter
Strategy
Marketing
Organization Management
Consulting: 021-5116 2898
E-mail
course@sabresim.com.cn
SABRE Newsletter
Strategy
October 2006: Myths that Destroy Innovation
You've all seen the movies that show the underdog fighting toget his/her moment of glory and/or riches. It is the poor boy who makes it against all odds to the top. It is the oddball or the outcast who pushes his orher way through the establishment to single handedly save the day. Many people see the success of 3M's Post-it Notes in the same way. It makes for a great story!
September 2006: No Connection
Remember the Iridium phone? Originally developed by Motorola, the Iridium phone was to use 77 satellites to transmit voice and data to millions of satellite phones around the world. Iridium is the element with an atomic number of 77 - thus the name.To bad they didn't change the name to Dysprosium wh...
August 2006: Be Creative
Every industry will go through periods of instability. It's during these periods of instability that market leaders are re-established and the "New Order" is established. Once the "New Order" is established moving market share significantly is extremely difficult.
July 2006: Click and a Prick
Novo Nordisk, the Danish pharmaceutical company and a market leader in insulin, could only sit, wait and watch their leadership position erode. After all, they were the market leader and of course the competition was going to copy them and close the gap.
June 2006: Who's Driving Your Profits?
A chemical division of DuPont had a problem on its hands. The customer base was growing but sales were flat and profit margins were being squeezed. After much frustration DuPont decided to look at their market differently and developed the following chart. Since DuPont sold the same chemicals at var...
May 2006: Market Change
Sometimes we get so busy being busy that we forget to poke our heads up to see that there really is an evolving market out there.Take the case of the magazine publishing industry. From a consumers' perspective not much has changed since the 1990's. Magazines like Time, Business Week and of course the tabloids exploiting the daily movements of Brad Pitt and Angelina are purchased mostly from newsstands.
April 2006: Keep your eyes on the market
Sometimes the competition in an industry can get so fierce that the competitors try to outdo each other rather than win customers. Such is the case in the airline industry where Airbus and Boeing have been in a bitter battle for the last decade.
January 2006: Making Wine
It used to be said that only the French could make wine. Other countries tried to compete but all wines were largely compared to the gold standard French wines. Approximately 30 years ago in Paris the French myth was debunked. With French judges sipping the wine, the California wines won both in the...
December 2005: Going Up or Going Down?
Elevators are a great modern convenience. Unfortunately they're costly to install, need a roof top structure to support an engine room (which is non rentable space) and they are energy hogs.
November 2005: Pricing
Experience is what you get when you don't get what you want... Anon As his stomach twisted into a knot the corporate manager slammed his fist on the desk in frustration. He had sworn that he would get prices up if it killed him. He had pushed through a price increase several months ago and now, with...
<<
<
15
16
17
18
19
20
21
22
23
24
>
>>
About Us
SABRE China
Contact Us
Careers
Why SABRE
Partners
Simulation
SABRE Strategy Sim
FNF Strategy Simulation
Premium Sales Manager Sim
Powerful Sales Force Sim
Comprehensive Territory Management Sim
Consulting
Conjoint Study
MIT Organization Behavior Badge
Content Center
SABRE Vedio
Program News
Student comments
Album
Center of students
TTT Center
Open Seminar
Open Seminar Plan
Online Registration
SABRE Newsletter
Strategy
Marketing
Organization Management
版权所有(c)2023 赛拔管理咨询(上海)有限公司
SABRE SIMULATION CENTER All rights reseved. 网站备案号:
沪ICP备14043829号-1
沪公网安备 31011502013770号