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SABRE Newsletter
Strategy
June 2008: Failure to Launch
Remember the Apple Newton? Perhaps ahead of its time the Newton was the precursor to the Blackberry and PDAs we know today. The Newton had a touch screen, used a pen based stylus allowing the user to write messages right on the display and send them off in a fax or an email. Like today's Blackberry, you could manage your contacts and organize your calendar etc.
May 2008: Fat, Dumb and Happy
Some of you may remember IBM back in its heyday when they were selling Selectric typewriters and big main frame computers. In the late 1980's IBM recorded the highest profit of any corporation ever. By the early 1990's they came crashing back to earth and the crater left shocked the business world and cost John Ackers his job as CEO.
April 2008: New Life for Old Products
In the "this may behard to believe category", Old Spice is now the number one selling antiperspirant, deodorant and body wash brand in the United States. Old Spice 'Red Zone' products have found their way into my household not as my cologne but as my son's.
March 2008: Keep it simple – Keep it focused
After acquiring company after company, ConAgra had grown from a few million dollars a year in revenue to over a 27 billion dollar enterprise. It was a huge food supply company with multiple autonomous business units, each having its own P&L and a firm belief that their products were the backbone of ...
February 2008: Copy This
Xerox was having difficulties when newly appointed CEO Anne Mulcahy took over the helm in 2000. It got into even deeper trouble the day she was announced as the new CEO when the stock took a 15% plunge on the NYSE. Not exactly a vote of confidence. A 27 year Xerox veteran, Mulcahy took charge when Xerox was going through its second consecutive year of steep losses.
January 2008: The Parcel Game
Like many families, during the holidays we gather together with friends and devour wayyyyy too much food. This year was no different and afterward we relaxed and played games, one of them being “The Parcel Game”.
December 2007: New Tricks for Mature Markets
The problem with mature markets is that the market share of the major competitors is usually set in concrete. Since price is often seen as the only differentiating factor companies generally try to run leaner and meaner but rarely is there any significant change in market share. To break this endles...
November 2007: Scary News
John Robertson was concerned with the report that he was reading. Recently his rapidly growing business unit had divided one of their regions in two. He promoted one manager internally and hired another externally to handle the newly created regions. While the regions were equally divided according ...
October 2007: No Worries – No Wrinkles
How do you turn a little known drug approved for a rare eye muscle disorder into a 440 million dollar a year product? Use word of mouth advertising, add some key opinion leader support and inject extensive "off-label"1 usageas an anti-wrinkle agent and you are well on your way.
September 2007: Strategic drawings
Eyes that look are common - eyes that see are rare - J Oswald Saunders There are three phases to business strategy; market analysis, strategy development and strategy execution. Each phase builds on the next so a poor market analysis leads to ineffective strategies, closely followed by weak execution. Here's a story about a company that got it right from the start and literally drew out their strategy to be seen by all.
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