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SABRE Newsletter
Strategy
August 2007: Reinvent yourself
Over time, as a company grows, the skills and systems that made the company and spawned the original success can be the Achilles heel of the company's future growth. In Corning's case, it was a brilliant discovery that spawned colored television which eventually left them arrogant and unresponsive.
July 2007: Test the Waters
When rolling out significant new products, the "Go Big" approach can have some significant pitfalls. Remember the Motorola Iridium phone that was supposed to take over the cell phone world. Sometimes a stepped approach is more appropriate and can reveal some key lessons before big money is put on the table.
June 2007: War and Peace (the condensed version)
After a decade of clashes, skirmishes and sometimes outright war, peace has finally been declared in one of America's fiercest struggles with a foreign power. You may have heard the news that a ceasefire has been hammered out in Detroit as DaimlerChrysler agreed to sell off an 80% stake inits strugg...
May 2007: Brilliant Minds – Tough Challenges
A company we worked with had a brilliant scientist in their R&D sector. He developed a product that saved clients' buckets of money and today the product sells close to one half billion dollars world wide. That's the good news. The company promoted the rising star to manage his own small R&D departm...
April 2007: Managing the Competition
A coffee distributor we'll call 'CoffeeMax' operating in a major metropolitan area was fighting it out with a tough competitor, 'HotDrinks'. The business involved selling coffee to restaurants, coffee houses and other institutions in and around the city. Although HotDrinks was profitable in other ma...
March 2007: A Clear Beginning
As "a vacant mind invites dangerous inmates"1 anabsent vision and strategy invites dangerous outcomes. Remember, that in order to see the end one must have a clear beginning. 2 Here is a story about someone who started with a clear beginning which drove a successful product development strategy.
February 2007: How business strategy is created
There's a story, recently retold in HBR1 about an accountant who was confused by a request for capital funding for a chimney -just a chimney. Curious, the controller went to see the site of the proposed chimney and discovered that the divisional managers had constructed a new plant (without a chimne...
January 2007: The Brand Portfolio Diet
Like too much Christmas turkey, companies bloated with too many brands in their portfolios can lead to a bad case of market indigestion. Mergers and acquisitions can leave firms stuffed with too many products fighting for too few resources. Often managed as a collection of individual brands, the abi...
December 2006: Brick Wallset
Arrow Electronics was onto something "really big". Inthe early 2000's they saw the opportunity to create a new distribution channel through which to sell their products. They started an internet sales venture. OK, so they weren't the first company to develop an internet sales channel but they did really screw it up. Here's how.
November 2006: New Tricks for Old Markets
Cirque du Soleil has performed in over ninety cities and has been seen by over 40 million people worldwide. Show revenues are equal to Ringling Bros and Barnum & Bailey; a feat they achieved in just twenty years. All this was accomplished in an unattractive industry in steep decline facing fierce co...
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