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SABRE Newsletter
Strategy
December 2004: Apple Polisher
Back in the early 1990's, Apple's founder Steve Jobs was fired from Apple and replaced by John Scully, an import from Pepsi. Under Scully's tenure, Apple abandoned its strategy of being unique and pursued a "me too" strategy of making Apple/IBM type computers. Predictably, Apple's cool machines that appealed to college kids, graphic designers and artists nosedived along with Apple's stock.
November 2004: Scary Stuff: Developing Blockbuster Products
For most executives this Halloween the only thing scarier than the USA presidential election campaign is the development and launch of a new product. Heroes have created successes like the MAC computer, the Zip drive, Fiber Optic cable and more recently the iPod. Equally spectacular, however, are th...
October 2004: Landing in New Territory
Good strategy sometimes involves being selective about the opportunities that you pursue, and being aware that the best opportunities may require a change in course.
September 2004: Develop Your Market Wisdom
"Make wisdom your own - insight is the crown of the wise." In 1955 RCA developed the all glass picture tube. This radical new design drove out companies that could not master the new technology. The 74 picture tube manufacturers in 1955 were reduced to 52 four years later and by the late 1990's only seven were remaining globally. This scenario is starting to repeat itself as we move to flat screens and digital technology.
August 2004: The Reason for Business
In 1988 Paul Newman and a few friends created a place for kids called the "Hole in the Wall Gang Camp". The camp is for special needs kids who because of their illness have a lot more to deal with than any kid should. The camp now serves over a 1000 kids each summer between the ages of 7 and 15 - they all attend free of charge.
July 2004: Where'd the Money Go?
In the late 1990's Polaroid pumped millions into their R&D department to come up with innovative new products. Likewise, Maytag, the dependable washer and dryer people, invested heavily in 2001 into new product innovations. The unfortunate result of both strategies was that Polaroid went into Bankruptcy in 2001 and Maytag's sales continue to slip to this day.
June 2004: Planes, Trains and Expensive Automobiles
It may be hard to feel sorry for the world's fourth largest car manufacturer, but perhaps some sympathy is in order. Volkswagen just announced that they will delay the launch of their new microbus until 2007 as they try to make the bus less expensive. The delay is yet another blow to VW's strategy to move upscale into the higher priced luxury vehicles market.
May 2004: Foundations
CEMEX is Mexico's largest cement manufacturer and the third largest cement supplier in the world. This highly sophisticated company found a very basic yet effective strategy to deal with a significant change in the market place.
April 2004: Divide and Conquer -Segment Your Markets
The BOC Group based in the United Kingdom is a major supplier of industrial and medical gases. In 2001 BOC embarked on a program to improve its service offering yet at the same time drive down delivery costs - two seemingly conflicting strategies.
March 2004: Dirty Laundry
Two Vancouver women who met at a party decided to start a high end company making hand made T-shirts. One was a hat designer who had some great design ideas but hated the business end of business. The other was a former banker who couldn't stand working in a bank but understood what made businesses tick.
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