Benefits for me: ①Overview understanding of marketing strategy. ②Case study is better for me as it's the first time to involves in marketing field and marketing strategy.
Very impressive! Decision-making is a very important ability for the current position, and the tools provided by the program can meet this needs perfectly. I hope the program leader can arrange more local managers to introduce their practices in China in the future!
Be able to understand and analyze the current market situation more clearly, make more accurate hospital (customer) focus, and be more strategic to allocate the resources, people, energy and times in the condition of decreasing resources year by year and increasing market challenges. Suggest more potential talents to learn and improve their thinking to find the most critical and core problems in each region. Focus! Focus!!
1. Very helpful to summarize daily work into strategic planning process; 2. Customer matrix allows us to have a more objectively and accurately analysis for resource allocation; 3. Learning, practicing and digesting through computer simulation. Thanks!
Clarify the difference between strategy and tactics; Learn how to draw and use Doctor Map by 20-80 rule. Good understanding on how to select and targeting based on the customer information and recourses allocation based on the segmentation matrix.
Appreciated for this training opportunity very much which enables me to have a deeper understanding about sustainable competitive advantage. The deeper understanding of strategic thinking brings great help to future business management. Thanks!
It improves my daily business ability systematically by the training with acknowledge of methods and steps to implement. This program is especially applicable to sales line. If there is an opportunity, I am willing to let my colleagues in the sales department join this training.
1. Principle of customer trade-off; 2. Where resources should be concentrated on or which customers in the matrix should be invested, which customers should be pending and observe and which should be forget; 3. Know clearly about the key market or customers and accurately allocate the resources by deciling; 4. Better customer management.
Provide actionable guidance and tools for frontline sales on how to optimize resources, improve visit efficiency and maximize business growth. But need more theories to link with practice.
Comments on: Powerful Salesforce
Get a new understanding on strategy; more clearly about customer segmentation and resource allocation.