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Course | SABRE Strategy Simulation & Open Seminar Schedule in 2020

 

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Open Seminar Date

 2020.3.4-6, Shanghai, China

● 2020.5.18-20, Shanghai, China

● 2020.7.22-24, Shanghai, China

● 2020.10.26-28, Shanghai, China

 

Why Strategy

 As resources are limited, companies need to allocate resources to the highest return. It’s strategy!

 SABRE = Strategic Allocation of Business 

Resources Effectiveness

 SABRE interprets the definition of Strategy. If there is no allocation of resources, there is no strategy.

SABRE aims to build an overall business planning framework and develop strategic thinking for leaders. 


A real business strategy presentation should be…

SABRE Strategy Program Objective and Summary
●  SABRE focus on establishing a systematic strategic thinking process for managers 
- As resources are limited, companies need to allocate resources to the highest return. Strategy is effective allocation of resources! All managers who have to allocate resources, they need to develop strategies! 
●  SABRE provides a real business environment where participants have the opportunity to manage a company to understand the whole business and how to interact and cooperate among departments (Not limited to the single section work). 
Participants should make decisions as they would have made in real cases and get the results such as market share.

- Simulation can compress time of business decisions, and can quickly get the impaction the business. The participants will understand the connection between their behavior and the subsequent business results, thus improving their decisions making abilities and behaviors. 
●  SABRE’s key intention is to help to establish common strategy language for the organization.
- All managers will understand the company‘s objectives, and know how to decompose and achieve the goal by ”which market I need to focus on", "how can I make the products outstanding in the competition", "what products and services should be provided to our customers”.

More than 200 leading companies attend our SABRE business simulation. They are: Coca-Cola, Yili Group, Swire Beverages,  Accenture,  IMS,  Danone,  Pfizer, Wrigley,  Heng An Group,  Wilmar-intl,  GSK, Schindler,  Roche,  Johnson & Johnson, Xi'an Janssen,  Eisai,  Abbott,  Bayer,  3S BIO, Merck, TCL Group,  MeadJohnson,  BASF and others.

 

Target Audience and Learning Points

Company Owner (esp. for fast growing local firm management team)

Senior Manager (esp for Strategy, Product, Marketing & Sales)

 

If you don’t understand Portfolio, you don’t understand strategy

Coca-cola global CGO shared a new conception of the discipline of growth. “Growth is not an objective…It’s a discipline,” he said, “When you practice that discipline, the outcome is growth.”

 

The Portfolio strategy is behind his words. More and more leading companies present their strategies by using Portfolio. If you don’t understand Portfolio, you don’t understand strategy. SABRE program is unique on revealing all methodologies in a whole picture to get the truth of Portfolio. It’s a discipline and brings growth!

The ideal flow of resources is from the Cash Cows to the Question Marks to build Stars which become future Cash Cows

 

No matter you run a company or you run a product, they have life circle. The mission of all leaders is to extend the length of the curve on time and expand the height of the curve on sales/profit. Portfolio management is the basic tool to apply into their business.

 

SABRE Strategy Simulation: always start from two simple questions “What’s the problem?” and “Where is the opportunity?” and move on to draw out the process of strategic planning process.

 

---Vision, Objective, Strategy (Portfolio: What products to focus on? Segmentation: Which market/which customer will target? Positioning: How we can outstand within the competition?), and successful implementation factors…SABRE deeply contains all these sessions. 


Program Agenda 

 

Facilitator Profile 

Prof. Cameron Tipping Jack Welch’s strategy facilitator during his time at Harvard

Cameron Tipping, well known for strategy consulting, is now the president of IIBD. He completed his undergraduate degree in Canada graduating with distinction. He then obtained his MBA from the Ivey Business School graduating with Dean’s Honors. 

Raised in Canada, Mr. Tipping was a member of Canada’s National Speed Skating Team and represented Canada in several World Championships. After completing his MBA he moved to Europe to develop his career in Strategic Marketing and worked for a company associated with the INSEAD Business School in Fontainebleau, France. This experience afforded him the opportunity to conduct management seminars for senior executives throughout  Europe. 

In 1993 Mr. Tipping founded the Institute for Business Development (IIBD) which specializes in empowering business managers and executives to develop and execute market-driven strategies. He with his team developed several leading computer based marketing tool and simulations to enhance  the value of service. 

Mr. Tipping has consulted to over 5000 business executives from more than 60 countries. He has instructed on MBA and Executive Courses at London Business School, Ivey Business School and other business schools in Europe, Asia and North America. Mr. Tipping’s business simulations are also used worldwide on MBA and Executive courses.  Mr. Tipping has been invited to with companies on in-house program such as General Electric, AstraZeneca, Siemens, Exxon, IBM and many more.

 

They have attend our SABRE….

 

 

2015.2 Accenture SABRE Strategy Simulation In-house training

 

 

2014.12, TCL Multi-media Group SABRE Strategy Simulation In-house training

 


2014.11 Coca-Cola SABRE Strategy Simulation In-house training  

 


2014.10, SABRE Strategy Simulation Open Seminar, participants come from: Meadjohnson, Coca-cola, CPGJ Pharm, Bayer, TCL, Yili Group, Wrigley, OPPO, Pentair, Chang An Auto and Monier

 


2014.6TCL Group Ao Xiang Plan for Top 100 executives SABRE Strategy Simulation In-house training

 

2014.6, SABRE Strategy Open Seminar holding and they attend: Boehringer-Ingelheim, Wyeth, Wrigley, Wilmar-intl, CPGJ Pharm, Lu Ye Pharm, Sinocare and some others

 

 

 

Program Fee and Registration

  Individual 25000RMB/seat (Early birds before 20-day of the program delivery can get the special price at 22500RMB/seat
  Team 110000RMB/group (Early birds before 20-day of the program delivery can get the special price at 99000RMB/group for 5 people)

**The course fee contains training, foods on-site and all teaching materials and doesn’t contain travel and hotel expense.

 

●  Registration:
Carolyn Luo

TEL:18918488809

E-maillcarolyn@sabresim.com.cn

Kristy Tang

TEL:18964139433
E-mail:tkristy@sabresim.com.cn