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SABRE Newsletter
Strategy
November 2002: Wisdom is better than Weapons
Wisdom is better than weapons of war and one mistake can undo many things done well. The strategy was brilliant, the market segmentation was perfect and the product was going to be well positioned to move from a niche product to a mass market. Developed in the back of a pickle store in Queens NY, Sn...
October 2002: Take Time to Breathe
Often, managers get so involved in their day to day business that they forget to lift their heads long enough to take a breath of air. Fortunately, breathing isn't an optional activity but developing a strategy for your business is. Failing to stop long enough to develop a strategy for your business can have the same long-term effect as holding your breath too long.
September 2002: Focus on the Customer – not the Competitor
Netscape Corporation was founded in April, 1994 by Jim Clark and Marc Andreessen. Jim Clark had previously founded the company Silicon Graphics and Marc Andreessen had recently graduated from the University of Illinois and was the developer of Mosaic, the first mass-market browser for the World Wide Web.
August 2002: Challenging the Frontiers
The job of marketing is to challenge new frontiers by understanding the needs of the customers. This is not something that is done with gut feel but rather through observation, interviews (formal and informal) and with tools like perceptual mapping and conjoint analysis. Sometimes doing the obvious can have a dramatic impact on profitability. Pfizer, the giant pharmaceutical ran into such a situation.
16 Ways to Go Broke and Brankrupt Fast
A study of business failures in the retail business points out that a multiplicity of small management errors over a period of time may add up to the bankruptcy of a business.The study reveals that most of these may be classified under the following 16 ca
July 2024: Olympic Dream Catchers
The Olympic Games are always a special time and provide anopportunity to learn about the journeys that elite athletes have taken to reach the pinnacle of their sport. No matter what event an athlete competes in, or what country they represent, there are a few traits that unite these talented people. There are many lessons elite athletes can teach us about leading a business; I’ve chosen four traits that I believe are most important.
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